Hi! I’m Hugo. And I began this site in 2011 when I started living in California and studying Nutrition and Holistic Health studies together with MBA Business studies at John F Kennedy University in San Francisco Bay Area. In 2015 I graduated with an MA in Health and Entrepreneurial Leadership.
Through university studies and years of experimenting I’ve become an expert in cooking, nutrition, exercise and mind body health. And I have learned to heal many of my own health problems. Meanwhile my passion for health was ignited through the flames of challenges which have disabled my whole life, including my entrepreneurial work and my social life.
I now firmly believe that health is the cornerstone for anything we wish to do in life. This prompted me to begin my university studies in order to build a business to resolve healthcare problems. Overall my aim is for this business to help people like yourself realize your own best possible health and your own potential – in life, love, career and anything else you cherish. It is also to help you on your health journey
My own health journey began as I learned the value of nutrients as I tried to reach my athletic potential whilst rowing for my school and for a national team. And for the last 25 years I have been increasingly focused on deepening my understanding through studying health and helping others with their health. My learning then accelerated as I dealt with massively debilitating health problems which opened my eyes to a huge gap in the health care system. It also awakened my career purpose of helping others with their health.
Overall, I have faced health problems which I know others face as well and being unable to achieve my life goals due to chronic health problems. And this motivated me to create business ideas to solve this healthcare issue. However as I created this business vision I once again suffered debilitating health problems which eclipsed me from turning this vision into an entrepreneurial start-up. To this day, the turning point in my health is proving to be when I apply my business ideas to myself.
As I mention in my change post, my heartfelt vision is to turn these ideas into reality NOW. This site is a work in progress based upon those ideas and that vision. It involves creating a business service to help you to realise your full life potential. Like any journey in life, this begins with the first step. This blog is a mission to ELATE and bring that business and service to life step … by step: